Growing your business can be daunting, and often, you need help.

Changes happen when you identify your biggest issues, then take the next best step.

ABOUT

I'm Bill Horton. I love to transform the way people think about their business so they can move forward and grow with clarity, confidence, and calm.

My experience as an entrepreneur drives everything I do. When you’ve taken risks as a business owner, you know that failure is an opportunity to learn and succeed. I’ve owned three businesses and had to embrace a difficult failure.

I love being an entrepreneur because I know that it’s not about getting rid of your fears, it’s about developing the courage and the confidence to navigate them.

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““Your energy and enthusiasm have given me as much as the practical tools I’ve developed!””

““There’s no way to describe how much you’ve improved my confidence in my business.””

I live in Portland, Oregon. I'm crazy about:

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Great People

Cycling

Sun

Good Wine

Improv Theater

Bucatini Pasta

SMALL BUSINESS CONSULTING

I work with businesses to take small steps that add up to big changes.

Here’s what you can expect if you work with me:

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Find clarity among the chaos of running your business

Gain confidence in your role as a business owner

Tell the story of your business with clear, powerful language

Create new habits and patterns that lead to long-term, positive changes.

Focus on your customer’s experiences and understand their needs

What does success look like?

Together, we assess where you are, and our work is designed to get you where you want to be.

Focus on the work you should be doing
Identify ideal clients and define your customer segments
Improve how you engage and connect with your clients
Create more effective proposals and sales strategies
Charge what you’re worth and attract better clients
Adapt to changes in your role as your business expands

““In working with you, I’ve become more confident explaining the value of my work to clients. Changing the conversation has allowed me to raise my rates and attract new and better clients.””

““Working with Bill helped me develop confidence so I could expand my business to work with global clients. He’s the best!””

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EDUCATION & TRAINING

I work with your team as a chief facilitator and dynamic speaker.

Every person in the room walks away from my sessions newly energized, with tangible, practical tools they can implement now.

I’m currently designing curricula and training businesses for:

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What you can expect from a training:

I tailor the same strategies from my consulting work to work for your team. We focus on:

The value of taking risks and learning from failure
Building confidence and trust with your team and your customers
Understanding your clients — "see them first"
Working off-script and using principles of improv theater
Create strategies for growth by focusing your niche
Creating and sustaining new habits

““You are a truly inspired and talented teacher. Your positive attention and interest in my work boosted my confidence, which has already helped me to be more successful.””